Monday, July 7, 2008

Red Light Cameras

This scheme doesn't want to go away, apparently, when it comes to diehard promotion.

Faux news is what this is all about.

It isn't real news, because nothing has happened. The legislation to make this legal in Massachusetts has been pushed aside. Why the T&G now feels the urge to dredge it up and promote it again is beyond me...

If you spend two minutes searching around, you'll find that all this noise about red light cams is extensive but revelatory. It's a typical marketing campaign.

Cities and towns are run by people who believe that their job is to find new sources of revenue (rather than finding new metrics to root out the goldbricks), and companies that have developed this relatively simple technology have their K street lobbying front groups...

For instance, The National Campaign to Stop Red Light Runners is just a lobbying front for Gatso, Redflex, and will probably have Nestor tossing them money, too, once their Massachusetts lobbying campaign (et al) bears fruit.

It isn't about enforcement or safety at all. It's about garnering three grand per month per camera for the businesses that provide this so-called "service". And they sell this idea to cities and towns AS a revenue generator that they don't have to "do" anything to rake in.

The T&G really doesn't need to shill for out of town businesses like this, pitching and promoting something that will benefit no-one here in town, ...and most especially, failing to inform the public about what this is actually all about.

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