Thursday, September 11, 2008

InCity Times

There's an old adage saying that all press is good press. I'd have to say that Rosalie Tirella has been gifted with more valuable promotional press this week than she's ever gotten in this city.

On Monday, local blogger Paulie posted a rant that was apparently triggered over Rosalie's treatment of Allen Fletcher in her weekly paper, InCity Times.

Today, Dianne Williamson spent her column taking issue with the Rosalie Tirella style of journalistic op-ed in reference to a possible InCity Times piece that hadn't even come out yet, Brendan posted on RadioBall about the column (plus revelatory comments), and we also have a post on Daily Worcesteria about it.

I never met Rosalie. But I'm perfectly willing to edge into the kind of territory that could easily be seen as playing devil's advocate ...in this current media blitz that will, no doubt, drive up demand for the InCity Times more than any other activity that might've ever given it a bump in its entire history.

Among several other lesser entities, there are three noise outlets published in the city: the T&G daily, the WoMag weekly, and the InCity Times weekly (or is it monthly?). From my perspective, I'd tend to rank them in that order simply as a matter of how often I access the information published in them.

For the first two to even bother mentioning the third is a PR coup of the first water, I'd have to say. As controversy would usually drive demand in the noosepaper business, it appears that Rosalie has come up with a way to be controversial enough to garner this kind of attention all of a sudden.

And I have no doubt that the InCity Times has a potential market in this area that would, should the publication gain any slightest increase of exposure that it even exists at all, surely take a bite out of the ad revenue potentials of both the T&G and WoMag.

All things considered, I find this whole thing has done absolutely nothing for me except to make me suddenly be more interested in reading InCity Times.

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