Clive McFarlane's Friday column, was the quintessential example of how our dinosaur local news monopoly promotes voter apathy.
He started off by saying that he went to the District 4 debate at Chandler Elementary on Monday evening and how he was "
struck by the general lack of interest in the debate from members of that community".
It's not surprising, though. The T&G's complete coverage of this particular debate was only to be found there in Clive's column on Friday, days after the event took place. I did a search on the T&G website for "debate", and the only mention of this event was in Clive's lament, four days later. I could find nothing that announced the fact that the debate was going to be taking place
before it was held, and I could find no coverage of the debate
after it was held... until yesterday, when Clive decided to spin up the low turnout to
inform urban core readers about how apathetic they are.
How different the turnout would have been if the T&G had chosen to heavily promote it, or even mention it at all before it was to be held... But this particular debate is one that they didn't even list beforehand at all. I mean, you can pretty much
guarantee that a campaign event like this in Worcester
won't get anyone showing up
at all if it isn't even
mentioned in the only daily newspaper in town.
I've only seen two pieces in the T&G during this entire campaign season that even came close to the true meaning of low voter turnout here in Worcester... Robert Z. Nemeth's
column on October 18th, and
a piece by Nick Kotsopoulos on October 11th. Both op-eds brushed up against the problem by pointing out how pathetic the voter turnout has been in the past. But the sad fact is that neither apparently believes that anything can or should be done by the only newspaper in town to promote a higher turnout in this election. If either of them didn't personally believe that
it really doesn't matter if turnout is low, they would've made much more effective arguments against the prevailing abyss of voter apathy.
Let's face it, even the best writers in the world can't make an effective argument in favor of something that they don't really believe in, themselves.
The arguments I've gotten from people who say they won't bother voting range from "my vote won't count" to "it doesn't matter, anyway." What's that? Is it the result of a rational analysis about how one participates in a democracy? Is it a rationale born of careful thought, weighing of data and coming to a well-reasoned conclusion?
Not really. It's the result of living in a town where the importance of voting in a local election is not only
not promoted by the
only daily newspaper in town, it's the result of the only daily newspaper in town promoting what everybody already knows: voter turnout has typically been low. So the paper "reports" that it'll probably be low again this time around? They "report" that nothing can be done about it?
Nothing can be done about it?
Sheesh! When you're the ONLY newspaper in town, EVERYTHING can be "done about it" to change it! It would hardly take the merest of efforts on their part to actually DO something about it.
They have some pretty talented journalists working at 20 Franklin Street. When it suits them, the T&G will use that talent to wage smear campaigns that pander to emotional hot button issues and get the public so fired up that you can't hear anything else being talked about for days and weeks on end! When it suits them, they'll promote the hell out of local events and projects, and get everybody enthused about them. They have
tremendous power and influence over public opinion in this town.
On the day that the T&G responsibly wields that power over public opinion to convincingly promote such a basic, core issue that's been affecting this town for so many years, this fundamental and blatantly obvious lack of understanding about
the importance of voting in local elections, I might begin to change my tune here.
But within the true meaning of low voter turnout, they stand to gain
nothing by convincing their readers that voting in a local election is the most important thing a person can do as a participant in a democracy. They stand to gain
nothing from higher voter turnout, and have
everything to gain by keeping it low. Their influence over the OUTCOME of local elections is all that really matters to them. That undue influence is
entirely dependent upon low voter turnout, but that influence would be proportionately reduced, the higher the turnout.
I believe that it's endemic to the culture and purpose of the only newspaper in town to NOT wage an intense, ceaseless campaign against voter apathy, using their resident talent to spin up the importance of voting, making the arguments against "nothing can be done about it" and "my vote doesn't count" rationales. Instead, they cleverly promote
what lends them the most influence, and they use that influence to keep it that way. And I believe that those who work there are in complete denial about this conflict of purpose between "responsible journalism" and the editorial directions taken to heavily influence and mold public opinion in this town.
Those who get elected by tiny minorities of the voting age public will be convinced to pay much more attention to the influence peddlers after they are elected, and increasingly discount the voice of the public at large (the overwhelming majority of whom didn't bother voting for
anyone). Those who get elected can see that only the influence peddlers "matter" when voter turnout is low, and thus engage only them for re-election the next time around.
It is a self-feeding mechanism.
When you don't vote, it is in fact a vote FOR the power of special interests, a vote FOR "business as usual", and a vote FOR just about anything and everything that might've pissed you off about your government since the last election.
I have no interest in trying to persuade you HOW you vote, but it does matter THAT you vote.
Your vote "won't count" ONLY when you fail to cast a ballot that could've been counted.
Your un-cast ballot DOES NOTHING ABOUT IT.
Vote on November 3rd in Worcester.
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